When J&M Famous Biltong decided to team up with Six Gun Grill to create a flavour fusion for the ages, the stakes were high. Both brands are household names in South Africa, with deep-rooted heritage and fiercely loyal followings. The product needed to do more than taste amazing; it needed to look iconic, feel authentic, and launch with real impact.
So, how do you bring two legendary brands together and create something fresh and exciting without losing what makes each of them special?
That’s where we came in. As J&M’s creative partner, we were trusted to bring their Six Gun Grill-flavoured biltong to life and deliver a campaign that did justice to both names.
From packaging to Point of Sale and even digital assets, our team worked across multiple touchpoints to develop an integrated creative solution that would resonate with biltong lovers and spice fans alike.
Two iconic brands. One unforgettable flavour.
From flat designs to photorealistic renders, we crafted visuals that captured the spice, energy, and heritage of this flavour fusion. These were then leveraged across social media, trade materials and digital assets.
To ensure standout in retail environments and drive engagement at point of sale, we rolled out a full trade toolkit including:
• Printed trade presenter
• Trade box and shipper
• FSU stand with header
• A1 poster
• Wet demo table artwork
• Flying and EX-T Lite banners
• Custom gazebo
We created engaging teaser and launch assets for social media and digital platforms to build hype, drive anticipation, and ensure this flavour didn’t just land, it made waves.
From the first kernel of an idea to the full campaign rollout, including printing and delivery, our team was involved in every step of the process, from creative strategy to execution.
The product stands out on shelf, sparks nostalgia and national pride, and, most importantly, tastes as good as it looks.
“Find really brought our vision to life. From concept to rollout, they were a true partner, helping us clarify the story we wanted to tell and then bringing it to market with real energy and impact.” – Head of Marketing Manager, J&M Famous Biltong
